Do you often ask yourself "Should I attend the X conference"? The major question is "is it worth it?". There are two aspects of this decision: spending (time and money) and gaining. In these days of reduced budgets the "spending part" is often pushed in the foreground, but you should view a conference or any other event as an investment. At the last IBM Information on Demand conference, a camera crew captured some of my reasons why I attend IOD.